Eat Your Nopales. ¡Nopalistas unidos!
10-01-2007
Estudio Ray has helped Oro Verde Products brand and package a unique and delicious product- Nopalitos Salsa. Oro Verde is the leader in providing fresh vegetable nopales (prickly pear cactus pads) in the state of Arizona. What are nopales? Vegetable Prickly Pear Cactus, a traditional Mexican food stable that for some reason has not been entirely discovered or embraced by the mainstream. However, many gourmet cooks and people in general who are into healthier, natural foods have begun cooking with nopalitos (sliced/diced pieces of nopales).

I’ve always fancied myself a nopalista, so I was thrilled to work with Oro Verde Products in introducing their new Nopalitos Salsa.

Personal preferences aside, these salsas taste great. If you’re up for some adventurous excursions in the chip and salsa area, do yourself a favor and try these! You’ll find the taste to be fresh, robust and flavorful (plus, pretty healthy too).

What did we do?

We developed the positioning statement for the product as well as a storyline, package copy and tagline (Freshness is Our Tradition/La Frescura es Nuestra Tradición). All copy was developed in both Spanish and English. Here’s the story we created:

As the sun rises over the snow-capped volcanoes of Central Mexico, the pale orange light reflects of the lush green fields of nopales (prickly pear cactus) in the valley below. This delectable plant known for it’s rich flavor and medicinal properties continues to prosper here, just as it has for centuries. Local families have owned and farmed this land for generations, slowly nurturing each plant and hand-picking each pad for maximum freshness and flavor. It’s a taste we capture in every jar of our Nopalitos (Prickly Pear) Salsa. 

“We know that when consumers start tasting the nopalitos salsa, they’re going to fall in love with the unique and fresh flavor of the ingredients,” said Frank Fierro, President of Oro Verde Products.  “The 3 flavors give a flavorful range of spice and ingredients, thus adding another dimension to simple salsa. This is a true gourmet salsa made from a traditional Mexican ingredient and we’re proud to share our passion for freshness, quality and the rich flavors of sophisticated, authentic Mexican cuisine in every jar, every serving and every taste.”

So, it’s time to take the chip dipping to a new level. ¡Disfrute!