Aguas Frescas… Try a little Horchata Liqueur for comfort.
9-11-2007
Recently, Estudio Ray helped La Tradición develop a new product- one close to the hearts of many folks…an Horchata Liqueur. Horchata, a vanilla, cinnamon tasting rice drink (think of it as a rice pudding beverage) from Mexico and Latin America is the white/tan beverage that you see at mercados, Hispanic delis, etc. Some of the other flavors include tamarindo, jamaica, piña, etc. 

Horchata is a drink familiar to most Hispanics as well as much of the General Market. La Tradición Aguas Frescas is rolling out the Horchata Liqueur this month at Comida Latina in Los Angeles and will provide samplings at the food show. This is a product that has crossover appeal for both the Hispanic and General Markets. All in good taste…

I’ve always been a huge fan of horchata, so the opportunity to develop this liqueur as a national brand was an exciting and fun undertaking for everyone involved in the project. One of the great aspects of this liqueur is that it tastes just like it sounds- delicious horchata with some rum mixed in. Yowza!!!

So, what exactly did we do?
We developed the name for the company, La Tradición Aguas Frescas as well as the story for the liqueur (which included a romanticized geography lesson), and designed the product packaging with a festive and traditional appeal. The glass bottles are ribbed and in the shape of the large frascos, which traditionally these aguas frescas are served in.

“The potential for retailers to jump on a different product in time for the Holiday Season is a great opportunity for us,” said Kent Boies, Brand Manager of La Tradición Aguas Frescas.  “This gives them the opportunity to break through with something different than the usual gift bottles of the usual liqueurs”.

If you’ve never had horchata, do yourself a favor and buy some today!