| Brand News
Belief Systems – Religion, Philosophy and Ideology.
What do you believe in? What do you base your faith in? Before getting too carried away on philosophy, religion or other esoteric aspects, let’s direct the question towards our consumer driven societal beliefs (It may appear more shallow but I think there are less wars waiting to be started this way)....
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By Joe Ray - Estudio Ray
Horchata Liqueur. La Tradición Aguas Frescas Revisited.
Back in September, we featured La Tradición and their newly introduced product, Liqueur de Horchata. The Horchata Liqueur had just debuted at Comida Latina in Los Angeles and received rave reviews. Fast-forward seven months, it’s now April 2008 and La Tradición is an award-winning liqueur that is gaining popularity and getting stronger by the day.
As La Tradición moves forward and the Liqueur de Horchata continues to show up to more phenomenal reviews (See the accompanying review of Horchata's win at San Francisco World Spirits), I want to revisit this project and feature the campaign we’ve been working on.
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Congratulations! La Tradición Horchata Liqueur wins Silver Medal at San Francisco Spirits Competition.
Estudio Ray congratulates La Tradición on their Silver Medal award in the spirits category for La Tradición Horchata Liqueur at the 2008 San Francisco World Spirits Competition.
The judging was held March 15-16, 2008 at the Mandarin Oriental Hotel in downtown San Francisco. La Tradición was among entries from the United States and all over the world from New Zealand to Ireland.
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If you find that you have a little more time on your hands you can catch the past few issues of our Brand News on the site as well.
If you'd like to provide feedback or suggestions on any of the articles or would just like to chat, feel free to drop me a line at joe@estudioray.com
Past News
03-03-2008
Your Brand is What People Say About You When You’re Not in the Room. More >>
Fennemore Craig…Color, Clarity and Consistency.
A History to Leverage More >>
Latinos and el Vote This Election More >>
01-07-2008
New Year…New Challenges and New Opportunities More >>
KuKuRuZa Popcorn More >>
Check out some of our work. More >>
10-01-2007
Eat Your Nopales. !Nopalistas unidos! More >>
Looking to Boost Your ROI? More >>
'Latin fever' drives US Hispanic market, says report More >>
9-11-2007
Latin Flavor Expected to Drive Hispanic Foods and Beverages Market up 2.7 Billion by 2011 More >>
Aguas Frescas… Try a little Horchata Liqueur for comfort More >>
Lime-and-salt flavored beer leading a possible turnaround for Miller More >>
6-4-2007
An integrated plan. Strength, discipline and
perseverance. More >>
Grocers Increasingly Target Hispanic Customers
From Hispanic Business.com More >>
2007 Cone Consumer Environmental Survey More >>
5-1-2007
Latino Buying to Shape Future More >>
Joe Ray speaks at NYC Conference More >>
Research: Emerging Markets Still Like U.S. Brands More >>
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Featured Client:
La Tradición
Horchata Liqueur by La Tradición Aguas Frescas is a new product hitting the market. Lovers of the rice drink (Hispanic and non-Hispanic) will love this delicious and refreshing beverage. Picture this; have a glass with some fresh horchata on ice, add some rum, stir, close your eyes and sip. That's exactly what it tastes like...
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April is National Autism Awareness Month.
SARRC (Southwest Autism Research & Resource Center) is dedicated to research, education and resources for individuals with autism spectrum disorders and their families.
SARRC
If you would like to add your input or have an article/story to share, please forward to me at joe@estudioray.com.
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