Hispanic Branding and Market Share
Horchata Liqueur

Horchata (rice milk) is a drink familiar to most Hispanics as well as much of the General Market. This is a delicious Liqueur which has crossover appeal for both the Hispanic and General Markets, beginning with Hispanics.

What We Did
Name Development, Hispanic Branding and Market Share, Identity/Logo Design, Tagline & Position, Bilingual Story Development, Package Design, Marketing Materials, POP

Client
La Tradición